7 Reasons You Should Turn Your Website Into an App

Why Should you Consider Mobile App Development?

1- Greater Mobility and Ease of Use

A mobile app provides far greater mobility to a user than a responsive website. Studies have shown that only 11% of mobile users spend time on mobile web browsing. From getting news to tracking fitness, everything has gone mobile, and it is easy to understand why. Mobile Apps have eliminated the need for users to remember your web address. Now they no longer need to search or type in a URL into a browser.

Moreover, accessing information through apps is 1.5 times faster than through websites. This is because user data is stored locally on the app itself, as compared to website data that are stored on servers. Another major reason is that apps offer much faster response speeds as compared to websites.

2- Enhanced Customer Engagement

When you opt for mobile app development, you are giving a better option to your customers to engage with your brand. Let me explain how. A mobile app offers a more interactive experience to your customers. With just a few clicks, users can access required information swiftly.

Gone are the days of failed email-marketing techniques. Now your users can receive instant updates on promotions, product launches, and offers. Use push notifications and in-app notifications to broadcast important information unobtrusively. With attractive coupons and deals, you can even increase brand loyalty within your user base.

A customer will rarely visit a website regularly. On the other hand, a mobile app is a constant presence on the screen. This makes for far greater brand awareness than offered by any other traditional marketing tools.

3- Integrated Functionalities

When you convert a website into an app, you can immediately start integrating extra features on the device. Your app can let customers use GPS to automatically track location and match it with your service areas. Integration with maps can help your customer locate your physical store.

Mobile cameras can help users scan and search for a particular product. They can even upload images of defective products to resolve customer-service issues. Support of face and fingerprint detection can help with quick credential authorization and one-click purchase.

Social media integrations within the app allow for easy sharing of viral content. This also pushes your digital marketing activities to a whole new level. It can extend your app’s reach and boost conversions while developing your brand story in exciting ways.

4- Better Conversion Rates

A mobile app guarantees 157% greater conversion rate than a mobile-responsive website. With greater personalization and enhanced user targeting, the conversion process is much quicker. Also, with an app, there is a lot more opportunity for customer engagement and brand building. The diverse functionalities make it easier to target bargain-hunters, need-based customers, and returning users.

5- Better Customization

When users can connect with a brand personality, it creates a deeper bond and customer loyalty. Mobile apps can offer enhanced personalization specific to the user’s preference. It helps you track in-app user activity and offer filtered recommendations based on that.

An app also requires personal sign-in by users. Needless to say, this has a great impact on generating leads. With integrated sign-in features, you can even generate user data across the web. This will help you create targeted ads customized to specific preferences or locations. Using an A/B testing tool you can experiment with different strategies to optimize the customer experience.

6- Offline Accessibility

Just like a website, an app is also dependent on the internet to offer full-scale functionality to its users. However, while a website cannot be accessed offline, some features of an app can still be available for offline use. Offline functionalities drain very little battery from the device, while still allowing users to get basic information.

For example, an eCommerce app can give offline access to user-data, coupons available, past purchases, in-app calls, etc. A popular map application even provides access to offline routes, when you get disconnected during driving. Such features can make an app hugely popular with its users and create brand loyalty.

7- Increased Productivity with Monetization Options

A mobile app can be used in a number of different ways. It serves not only as a base for customer purchase but also as a customer service tool. You can even use the same app to channel your brand marketing.

Considering that an app can handle so many functions effectively, it increases productivity many times over a normal website. At the same time, it brings down your marketing and sales cost by combining different end-goals in a unified platform.

Moreover, you don’t need a paid app to interact with your users and build a community. There are a number of ways to monetize free apps while promoting your brand story. You can leverage your user base to earn money, through ad revenues or premium upgrades.

Still Wondering Whether to Go For Mobile App Development?

So will you consider a mobile app for your business? Make no mistakes, this is the age of ‘everything has its app’. From productivity to health, travel, lifestyle, and food, almost everything is at the tip of our fingers. The world has gone mobile and under such circumstances, businesses can no longer afford to stay away. It is only sensible to take the next logical step and convert your website into an app.